The Backstory

I thought I had finally found "the one"

Believe it or not, This business started because of a crappy shirt!

I decided I no longer wanted to support the fast fashion industry. Not only was the industry using sweatshops and contributing to a lot of waste, but the clothes were also low quality and really lacking in craftsmanship. 

Since then, I had been on the hunt to find a "perfect shirt" for AGES.

I started second-hand shopping and occasionally splurging for those ethically made clothes.

Still, I was unable to find pieces that I could wear over and over again with lots of different clothing combinations.

I was keen on a shirt that ticked these boxes: 

  • Sparked a feeling of confidence
  • Made of high-quality fabric
  • Sustainable and Ethically made
  • Versatile, Adaptable, and Timeless
  • Did not stretch out after only a couple wears


I came across a shirt that seemed to fix the boxes and I thought that maybe (just maybe) I had finally found "the one” -- So I ordered the shirt.⠀⠀⠀⠀⠀⠀⠀⠀⠀

I was fooled! The shirt literally stretched out and lost its shape after barely one wear and it reflected the same low-quality as a fast-fashion shirt.

After years of searching, I decided it would just be best to create my own design.

Now, I make stunning shirts for my fellow goddesses that live up to my high standards!

Thank you impractical shirt! You sure had me going there for a bit...

- Marina Merchant-Dest, Founder & CEO

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