The Finiti™ | Digital Magazine

5 Self Care Tips for a More Sustainable and Comfortable Closet.

Self care is an important aspect of our overall well-being, and it's not just something that should be reserved for spa days or bubble baths. In fact, self care can be incorporated into every aspect of our lives, including the way we care for our clothing and the items in our closet. Here are some ways you can practice self care in the closet,

Wear breathable clothes.

It might seem like a small detail, but the fabric of your clothes can have a big impact on your comfort level. Choosing clothes made from breathable materials like cotton or linen can help you stay cool and comfortable, especially during hot summer months.

Have comfortable fabrics.

In addition to being breathable, the fabric of your clothes should also feel comfortable against your skin. Look for clothes made from soft, natural materials like cotton or wool, and avoid synthetic fabrics like polyester or nylon that can be scratchy or irritating.

Get rid of clothes you "kind of" feel good in.

We all have those clothes that we "kind of" like, but that never quite feel quite right. Whether they're too tight, too loose, or just not quite your style, getting rid of these clothes can help declutter your closet and make room for pieces that make you feel truly good.

Give your clothes gratitude

It might seem strange, but taking a moment to show gratitude for the clothes in your closet can help you appreciate them more and make you feel better about wearing them. Whether you say a quick thank-you as you put on a favorite shirt or take a moment to appreciate the craftsmanship of a well-made dress, expressing gratitude can help you feel more connected to your clothes and more appreciative of the role they play in your life.

Invest in some high-quality pieces.

While it's certainly tempting to fill your closet with cheap, fast fashion items, investing in a few high-quality pieces can be a more sustainable and ultimately more satisfying approach. By choosing pieces that are made to last and that fit and flatter you well, you'll not only feel better in them, but you'll also be able to wear them for longer periods of time.

Choose a color scheme that you're drawn to.

Finally, self care in the closet can also be as simple as choosing a color scheme that makes you feel good. Whether you love bold, vibrant shades or prefer softer, neutral tones, selecting a palette that speaks to you can help you create a wardrobe that feels cohesive and authentic.

By incorporating these self care practices into the way you care for your clothes, you can create a closet that feels comfortable, welcoming, and truly reflective of your personal style. So, take some time to focus on self care in the closet and see how it can improve not only the way you look, but also the way you feel.

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The Power of the Favorite Basic: How Having One Can Raise Your Internal Self-Confidence

Have you ever heard the saying "dress for success"? It's an age-old adage that suggests that the clothes we wear have the power to impact our confidence and overall demeanor. But what if we took this idea one step further and focused on having one basic item in our wardrobe that we love and feel confident in?

Enter the concept of the "favorite basic." This is a piece of clothing that you wear on repeat, that you feel your best in, and that you can rely on to boost your confidence no matter the occasion. It's a wardrobe staple that you can always count on to make you feel good about yourself.

So what are the benefits of having a favorite basic in your wardrobe? And how can it help to raise your internal self-confidence? Here's a closer look at why having one favorite basic can be a game-changer:


The Power of Familiarity

One of the biggest benefits of having a favorite basic is that it allows you to feel comfortable and familiar in your clothing. When we wear something that we are used to and feel confident in, it can help to ease any anxiety or stress that we may be feeling. This is especially true when it comes to fashion. If you have a favorite basic that you feel comfortable in, it can help to boost your confidence and give you a sense of calm when facing new or stressful situations.


Feeling Good in Your Own Skin

Another benefit of having a favorite basic is that it can help you to feel good in your own skin. When you have a piece of clothing that you love and feel confident in, it can help to enhance your natural beauty and give you a sense of pride in your appearance. This can be especially powerful if you have a piece that flatters your figure and enhances your unique shape and proportions. When you feel good about your appearance, it can help to raise your internal self-confidence and give you a sense of self-assurance.


The Power of Simplicity

In today's world, it can be easy to get caught up in the constant cycle of buying new clothes and trying to keep up with the latest trends. But sometimes, less is more. Having a favorite basic in your wardrobe allows you to simplify your fashion choices and focus on a few key pieces that you love and feel confident in. This can help to reduce stress and make getting dressed in the morning a breeze. Plus, it allows you to focus on creating your own personal style, rather than trying to fit into someone else's idea of what is "trendy."


The Cost-Effective Benefits

In addition to the emotional benefits of having a favorite basic, there are also financial benefits to consider. When you have a piece that you wear on repeat, it can help to save you money in the long run. Instead of constantly buying new clothes to keep up with the latest trends, you can focus on investing in a few high-quality, timeless pieces that will last for years to come. This not only saves you money, but it also promotes sustainability and reduces the environmental impact of the fashion industry.


Tip! Take The Perfect Shirt Quiz and find your Go-To Basic:

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The Cost-Effective Benefits of Investing in an Expensive Shirt.

As consumers, we are often faced with the decision of whether to splurge on a more expensive item or opt for a cheaper alternative. When it comes to clothing, it can be tempting to go for the cheaper option, especially if we're not sure how long we'll wear the item or if it's just for a one-time occasion. However, when it comes to shirts, buying an expensive shirt upfront can actually end up being more cost-effective in the long run. Here's why:

Quality Matters

One of the main reasons why buying an expensive shirt upfront can be more cost-effective is because of the quality of the product. Higher quality shirts are typically made from better materials and are constructed with more attention to detail, resulting in a longer-lasting product. Cheap shirts, on the other hand, are often made from lower quality materials and are poorly constructed, leading to a shorter lifespan.

In the long run, buying a cheaper shirt means having to replace it more frequently, which can quickly add up. On the other hand, investing in a higher quality shirt upfront may cost more initially, but it will likely last longer and need to be replaced less often, saving you money in the long run.

Appearance and Fit

In addition to quality, expensive shirts also tend to look and fit better than their cheaper counterparts. Higher quality shirts are often made with a more tailored fit, resulting in a better overall appearance. Cheap shirts, on the other hand, may not fit as well and may not have the same level of attention to detail in their design.

Not only do higher quality shirts look better, but they also tend to hold their shape better over time, meaning they won't stretch out or become misshapen like cheaper shirts may. This not only makes them more cost-effective in the long run, but it also means you'll look and feel better in them, making them a worthwhile investment.

Sustainable Fashion

Another factor to consider when deciding between an expensive shirt and a cheaper one is the impact on the environment. Higher quality shirts are often made with more sustainable materials and production processes, making them a more eco-friendly choice. Cheap shirts, on the other hand, may be made with cheaper, less sustainable materials and production methods, resulting in a larger environmental impact.

In today's world, it's important to consider the long-term effects of our fashion choices, and investing in a higher quality, sustainable shirt upfront can be a more cost-effective option in the long run. Not only will you be saving money by not having to replace the shirt as frequently, but you'll also be doing your part in supporting environmentally-conscious fashion.

Buying an expensive shirt upfront may seem like a daunting investment, but it can actually end up being more cost-effective in the long run. Higher quality shirts are made from better materials and are constructed with more attention to detail, resulting in a longer-lasting product. They also tend to fit and look better, and are often made with more sustainable materials and production processes. So next time you're faced with the decision of whether to splurge or save on a shirt, consider the long-term benefits of investing in a higher quality option. It may cost more upfront, but it will likely save you money and support sustainable fashion in the long run.

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Maximalists Need Basics Too!

Sarah Therese Showing the Sofia Top in her Closet Organization Video.

Basic clothing is often seen as dull and uninteresting, but it can actually be the perfect choice for both minimalists and maximalists. Here's why:


For minimalists, basic clothing is a no-brainer. Minimalists often favor a clean, uncluttered look, and basic pieces provide the perfect canvas for their simple, streamlined aesthetic. Basic clothing is also versatile, so minimalists can mix and match their pieces to create a variety of different outfits without having to buy a ton of different clothes.


But basic clothing can also be great for maximalists. While maximalists might be drawn to bold, eye-catching prints and patterns, they often have a lot of stuff and need a way to organize it all. Basic pieces provide the perfect backdrop for their colorful, eclectic wardrobe, and can help them create a cohesive look without having to constantly buy new clothes.

Overall, basic clothing is a great choice for both minimalists and maximalists because it is versatile, versatile, and versatile. Whether you're looking to create a simple, uncluttered look or a bold, eclectic one, basic pieces are the perfect foundation for any wardrobe.

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Simplify Your Life By Outfit Repeating.

Outfit repeating, or the practice of wearing the same outfit multiple times, has become more and more popular in recent years as people have become more mindful of their fashion choices and the impact they have on the environment. While some may view outfit repeating as boring or uninspired, there are actually many benefits to this practice.

outfit repeating inspiration collage

Sustainable Choice.

First and foremost, outfit repeating is an eco-friendly choice. The fashion industry is one of the largest contributors to pollution and waste, with fast fashion companies producing huge amounts of clothing that is often worn only a few times before being discarded. By choosing to repeat outfits, you can reduce the amount of clothing you purchase and the environmental impact of the fashion industry.

Saves Time and Money.

In addition to being environmentally friendly, outfit repeating can also save you time and money. Rather than spending time and energy trying to come up with new outfits every day, you can simply rotate a few favorite pieces and mix and match them to create different looks. This not only saves you time, but it can also save you money by allowing you to invest in high-quality, timeless pieces that will last for years rather than constantly purchasing new, cheaper items.

Boost your confidence.

Outfit repeating can also be a confidence booster. Rather than worrying about what to wear or feeling self-conscious about wearing the same thing repeatedly, you can focus on building a wardrobe of pieces that make you feel good and confident. By wearing outfits that you know you look and feel great in, you can exude confidence and authenticity.

Increases Creativity

Furthermore, outfit repeating can actually be a creative challenge. Rather than simply reaching for the same old outfit, you can experiment with different ways to style your favorite pieces and create new and interesting looks. This can help you develop your personal style and become more confident in your fashion choices.

In conclusion, outfit repeating has many benefits, including being eco-friendly, saving time and money, boosting confidence, and fostering creativity. So the next time you're tempted to toss that outfit you wore yesterday in favor of something new, consider repeating it instead. You might be surprised by how good it can feel to break free from the fast fashion cycle and embrace a more sustainable and confident approach to fashion.

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The New Standard of Clothing Q&A

Q: Why should I invest in high-quality clothes?

A: Investing in high-quality clothes can offer a range of benefits, including increased comfort, longevity, and versatility. High-quality clothes are made from durable, high-quality materials that are comfortable and gentle on the skin. They are also designed to last, so you can wear them for years to come without them losing their shape or color. High-quality clothes are also versatile, so you can wear them in different settings and occasions, making them a smart and responsible choice for your wardrobe.

Q: Are sustainable clothes worth the investment?

A: Absolutely! Investing in sustainable clothes is not only good for the environment, but it's also good for your wardrobe and your conscience. Sustainable clothes are made from natural materials that are gentle on the earth and on your skin. They are also designed to last, so you can wear them for years to come without them losing their shape or color. By investing in sustainable clothes, you're not only making a responsible choice, you're also making a fashion statement.

Q: How do I know if a piece of clothing is high-quality?

A: There are a few key indicators that can help you determine if a piece of clothing is high-quality. First, look at the materials used to make the clothing. High-quality clothes are often made from natural materials, such as organic cotton or bamboo, which are durable and comfortable. Second, look at the construction of the clothing. High-quality clothes are carefully crafted and stitched, with attention to detail and durability. Finally, look at the brand and the reputation of the company. High-quality clothes are often made by companies with a strong reputation for quality and craftsmanship.



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The Future of Sustainable Fashion

The future of fashion is all about versatility and making sustainable choices. Gone are the days of fast fashion and disposable clothing – now, more and more people are looking for ways to extend the life of their wardrobe and make conscious, eco-friendly choices.

Versatility in fashion

The importance of basic pieces. Mixing and matching for maximum impact.

One way to do this is by incorporating basic pieces into your wardrobe. Basics are versatile and can be dressed up or down, so you can get a lot of mileage out of just a few key pieces. They also provide a neutral canvas for more statement-making items, like thrifted pieces or small shop items.

Sustainable fashion choices

Thrifted clothing and small shop items are also a great way to support sustainable fashion. Thrifting allows you to find unique, one-of-a-kind pieces that you won't find anywhere else, and small shops often prioritize sustainability and ethical production in their business practices. Plus, buying from small shops helps support local communities and small business owners.

The future of fashion

The rise of sustainable and versatile wardrobes. Saying goodbye to fast fashion and disposable clothing

In conclusion, the future of fashion is all about versatility and sustainability. By incorporating basic pieces, thrifted clothing, and small shop items into your wardrobe, you can create a diverse and sustainable wardrobe that will last for years to come.

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The Luxury of Having Less.

Our Models Evyn and Ida wear the Eliska Top and Simona Top.

Having one go-to shirt in your wardrobe can be a game-changer. Not only does it simplify your daily routine, but it also offers a range of benefits that make it a smart and responsible choice.


One of the biggest benefits of having a go-to shirt is its versatility. A versatile shirt can be dressed up or down to suit any occasion, making it the perfect choice for your wardrobe. It's a versatile and responsible choice that can take the stress out of getting dressed.


Another benefit of a go-to shirt is its comfort. A high-quality, comfortable shirt is a pleasure to wear, and can make you feel confident and stylish in any setting. With a comfortable and stylish shirt, you'll be able to focus on what matters, instead of being distracted by discomfort or irritation.


In addition to versatility and comfort, a go-to shirt can also be a sustainable choice. By choosing a shirt made from natural fibers, you're supporting sustainable practices and doing your part to help the environment. You're making a fashion statement and a responsible choice at the same time.


Having a go-to shirt in your wardrobe can also save you time and money. Instead of having to search through a cluttered closet or spend money on multiple shirts, you can rely on your go-to shirt to see you through any occasion. It's a simple and cost-effective solution that can make a big difference in your daily routine.


In conclusion, having a go-to shirt in your wardrobe offers a range of benefits, including versatility, comfort, sustainability, and time and money savings. It's a smart and responsible choice that can simplify your daily routine and make you feel confident and stylish in any setting.

We are blown away by the response to our latest product. The positive reviews and excitement from our customers have been truly humbling.


We put a lot of love and care into every product we create, and it means the world to us to see that it's being appreciated. Thank you to everyone who has shared their feedback – we can't wait to hear more! 

- Marina

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After This, You'll Treat Your Clothes Differently

In the olden days, clothes were made to last. Growing up, our grandparents would probably have had one fancy outfit and a few sets of everyday clothes, and they would have kept them for years. The reason vintage clothing is so attractive nowadays is that the styles have been taken care of, and manufactured to last longer than what we’re now used to. 

But it’s not just about quality. Older generations treated their clothes differently, too. Before fast, ultra-cheap fashion, your favorite styles had to last, so you took special care to make sure they did. We seem to have lost touch with the act of loving our clothes the way we used to.

But not all hope is lost! We can learn to treat our clothes better with just a few simple tricks. Making your clothes last longer means you can lead a more sustainable life, and it allows you to splash out a little on higher quality garms. A big win for you, and a big win for the planet!

Here are our top tips:

Wash less often

We’re not saying wear dirty or smelly clothes, but think about whether you really need to wash them every time. A quick airing will often do the trick, and less time in the machine cuts down on wear and tear enormously. This point is especially useful for hardwearing materials such as denim which can lose their color after a few washes. 

Fold along the seams

Keep your faves in shape and avoid stretching or bagginess by folding your clothes carefully along the seam and popping them on a shelf. 

Steam, don’t iron

An inadequate iron can do a number on your dresses and shirts. Try letting clothes steam while you take a shower instead (hang them away from the water, obviously!). It is gentler on the fabric and gives you an excuse to have a long, relaxing hot shower at the same time!

Learn to sew

Fixing minor rips and tears will give a whole new lease of life to clothes you otherwise might have thrown away. Learning essential mending tips can prove a literal lifesaver for your best pieces!

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Dress for the Life You Want.

It’s no secret - manifestation is one of the best and most effective ways to bring about your ultimate future self. Envisioning your dreams and making active choices towards manifesting your desires liberates you, and allows you to live the life you want.

When people talk about manifestation techniques, they usually discuss lists, journals, speaking your thoughts out loud, and the power of belief. But have you ever thought about how the clothes you wear can have a massive impact on how you see yourself and how others see you?

Dress for the Life You Want

There’s an old cliche that comes up when discussing ambition and success in the workplace. ‘Dress for the job you want, not the job you have’. Essentially, the idea is that by dressing in a more powerful, ambitious, and exciting way, you’ll exude success, and attract success in turn. 

And this attitude isn’t limited to just the professional realm! Treat your clothing choices as a manifestation tool every day, and you can really start taking control of your life. Dress aspirationally, passionately, adventurously, and the world will look toward you for inspiration! 

The Clothes Maketh the Man

What you wear is one of the easiest ways to let the world know who you are. It is your branding, your packaging, your best first impression. So let everyone know who you want to be with your style. Wear your vision board with pride, and you’ll train yourself and everyone around you to think differently. Continue reading
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